UVU’s MBA program with a focus on marketing management readies students to take on leadership positions in the field of marketing. The program provides hands-on experience, employs state-of-the-art technology, and is guided by seasoned faculty. Upon completion, graduates will possess the ability to analyze intricate issues and arrive at informed decisions based on data. 他们将做好充分准备：
营销策略
Craft a compelling brand story, target the right audience, and engage them through multi-channel campaigns to drive sales and build loyalty.
市场调研与分析
Discover insights, make data-driven decisions and gain a competitive edge with powerful marketing research and analytics tools.
品牌、产品和服务管理
Strategically create and maintain a strong brand image, developing and promoting successful products, and delivering exceptional customer experiences.
营销渠道与传播
Various ways businesses reach and engage their target audience, such as email, social media, advertising, and public relations.
